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Opaque products, a niche on the rise in the travel industry

At the age of rich media, web 2.0 and (price) transparency, a business model again the grain is extending in the travel industry: the sale of opaque products. This model consists in offering products (flight, hotel, rentals…) without disclosing the identity of the supplier.... 

Zoom on the boom of ancillary revenues and their impacts on distribution

This year 2010, ancillary revenues are everywhere in the news, especially in the airline sector. In fact, at the worldwide level, airlines ancillary revenues passed from 1,72 billion in 2006 to 7,8 billion euros in 2008  (source : IdeaWorks Guide). US airlines' passenger baggage... 

Evolution of the vacation package: from a standardized product to a personalized travel

The vacation package, flagship of the travel industry, ensured low risk sales to producers (airlines, hotels, cars rentals…), added value to tour-operators and guaranteed attractive prices to final customers. But since the last decade, the vacation package is encountering a significant... 

SEO and Web 2.0, strategies that must be considered together

It is now undeniable that web 2.0 is not a simple trend. In the USA, Facebook overtook Google in March (see graphic), and in Europe the tendency is the same (93% growth of the number of Facebook accounts in France, March 2010; and 50% of users that connect every days). Then, Web... 

Foursquare: a valuable concept for all the travel industry players

Launched in 2009, Foursquare is a location-based, social networking application. It differentiates from other apps of that kind (Yelp, Loopt, Dismoiou…) by its badges system which brings a playful side. This entertaining aspect is having an impact on user’s motivation, so that... 

The news players improving the experience during the travel

We often talk about the travelers’ needs, especially in this time of high competition where answering its needs is a competitive advantage. Therefore, most studies deals with needs before, during and after the travel. Before travelling Thanks to Internet, we observes that the answers... 

Screen-scraping , a transition technology in an industry undergoing transformation.

What is screen-scraping ?  Where does this strange name come from? Why is it so much used ? And why can we consider it as being just a transition technology ? We don’t need any more to demonstrate that internet has changed the travel industry:  the players have grown in number,... 

Towards a multi channel distribution and a customer-centric model

Ten years ago, distribution channels were simple to identify and to manage: products were only sold in offline travel agencies. But nowadays, this market has evolved and customers have multiple ways, online and offline, to access to a same product. Let’s sum up this evolution... 

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    The authors



    Julia
    Aurélie
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